3rd March 2022

In the past, Nykaa, a popular beauty and fashion platform, was found selling the Globus Vaginal Tightening Cream. Public pressure got Nykaa to take down this harmful product. But Nykaa and other major e-commerce platforms like Purplle, Amazon are now selling Breasts and Bust enlargement creams and gels. We must ensure that these e-commerce giants, with their huge following, do not use their influence to peddle such dangerous ideals of beauty!


Most people with breasts experience physical changes during their lifetime, and most of these changes are natural, caused by hormones at different stages of development including childbirth and menopause. To capitalize on these changes by instilling insecurities regarding the size, shape and form of the breasts is outrageous


We demand that these e-commerce giants- 


  1. Immediately take down these, and other similar creams and gels from their website. 

  2. Impose a blanket ban on such regressive beauty products. 

  3. Formulate a body positive in-house policy to be followed while listing and reviewing products on their website. 


Sign the petition to stop these e-commerce giants from selling these Breasts and Bust enlargement creams and gels. We have won this battle before and we can win it again.


20 August 2021

We won!

Within a week of a campaign demanding Nykaa to take down the product, the regressive “Vaginal Tightening Cream” is off the website.

It was a quick, impactful and visible victory.

All of us collectively tagged Nykaa on social media and even went to one of their Insta LIVES with comments asking them to take the post down.

These products promote unhealthy standards of beauty and our patriarchal society ensures that these products are accepted and used widely. This makes it even more important for us to raise our voices against these products.

Nykaa isn’t the only one-- we are asking Bigbasket, Purplle and 1mg to immediately take these products down as well!

We are able to run these campaigns because we know we have your support. 


12 August 2021


Today, we talk about the health of a vagina and how a seemingly harmless cream on a popular beauty products website contributes to the risk of the health of people assigned female at birth, and fuels the obsession for “the perfect body” for women. 


Doctors across boards have time and again highlighted both the redundancy and harmful effects of vaginal tightening creams. The concept of vagina tightening also springs from the unattainable standards of beauty set by an industry that is constantly telling women that they aren’t enough. It is regressive, and calling out these products goes a long way into bringing these unhealthy beauty standards down. 


It has not been scientifically proven that these creams work.”

“If these creams contain estrogen, then they might work a bit, but they are not effective without exercises or surgery.”

“A lot of times, applying these creams could end up causing itching, irritation or trigger some reaction. And if there’s some strong substance in it, it could be even worse.”


With these quotes from doctors, let’s take a moment to think-- are these creams worth putting women’s bodies through so much pain and harm? 


E-commerce giants like Nykaa selling these products normalises the idea of putting a woman’s body at risk to achieve the impossible standards of a “perfect vagina”. 


Let’s raise our voices against the sale of ridiculous products like these. Together we can ask Nykaa to bring this product down. Nykaa responds promptly to customer queries on social media and there are high chances that your signatures will put much-needed pressure on them to take this product down from their website. 


Sign the petition today! 

3rd March 2022

In the past, Nykaa, a popular beauty and fashion platform, was found selling the Globus Vaginal Tightening Cream. Public pressure got Nykaa to take down this harmful product. But Nykaa and other major e-commerce platforms like Purplle, Amazon are now selling Breasts and Bust enlargement creams and gels. We must ensure that these e-commerce giants, with their huge following, do not use their influence to peddle such dangerous ideals of beauty!


Most people with breasts experience physical changes during their lifetime, and most of these changes are natural, caused by hormones at different stages of development including childbirth and menopause. To capitalize on these changes by instilling insecurities regarding the size, shape and form of the breasts is outrageous


We demand that these e-commerce giants- 


  1. Immediately take down these, and other similar creams and gels from their website. 

  2. Impose a blanket ban on such regressive beauty products. 

  3. Formulate a body positive in-house policy to be followed while listing and reviewing products on their website. 


Sign the petition to stop these e-commerce giants from selling these Breasts and Bust enlargement creams and gels. We have won this battle before and we can win it again.


20 August 2021

We won!

Within a week of a campaign demanding Nykaa to take down the product, the regressive “Vaginal Tightening Cream” is off the website.

It was a quick, impactful and visible victory.

All of us collectively tagged Nykaa on social media and even went to one of their Insta LIVES with comments asking them to take the post down.

These products promote unhealthy standards of beauty and our patriarchal society ensures that these products are accepted and used widely. This makes it even more important for us to raise our voices against these products.

Nykaa isn’t the only one-- we are asking Bigbasket, Purplle and 1mg to immediately take these products down as well!

We are able to run these campaigns because we know we have your support. 


12 August 2021


Today, we talk about the health of a vagina and how a seemingly harmless cream on a popular beauty products website contributes to the risk of the health of people assigned female at birth, and fuels the obsession for “the perfect body” for women. 


Doctors across boards have time and again highlighted both the redundancy and harmful effects of vaginal tightening creams. The concept of vagina tightening also springs from the unattainable standards of beauty set by an industry that is constantly telling women that they aren’t enough. It is regressive, and calling out these products goes a long way into bringing these unhealthy beauty standards down. 


It has not been scientifically proven that these creams work.”

“If these creams contain estrogen, then they might work a bit, but they are not effective without exercises or surgery.”

“A lot of times, applying these creams could end up causing itching, irritation or trigger some reaction. And if there’s some strong substance in it, it could be even worse.”


With these quotes from doctors, let’s take a moment to think-- are these creams worth putting women’s bodies through so much pain and harm? 


E-commerce giants like Nykaa selling these products normalises the idea of putting a woman’s body at risk to achieve the impossible standards of a “perfect vagina”. 


Let’s raise our voices against the sale of ridiculous products like these. Together we can ask Nykaa to bring this product down. Nykaa responds promptly to customer queries on social media and there are high chances that your signatures will put much-needed pressure on them to take this product down from their website. 


Sign the petition today! 

389 of 500 signatures