“Earlier, there was a perfect face, a perfect figure, and now there is also a perfect vagina. The beauty industry leaves no part of the body.”
-Yamini Krishna, research scholar
Have you ever felt the need to conform to unrealistic beauty standards? In the world of facetune and airbrush, it is becoming increasingly difficult to feel comfortable with our bodies. And many companies, such as Globus, Everteen, Vigini, etc. profit by capitalising on our insecurities.
Recently, Nykaa, a popular beauty and fashion platform, was found selling the Globus Vaginal Tightening Cream. Public pressure got Nykaa to take down this harmful product, but other major e-commerce platforms like Purplle, Big Basket, and 1mg are still actively selling vagina tightening creams. We must ensure that these e-commerce giants, with their huge following, do not use their influence to peddle such dangerous ideals of beauty!
Products like this not only foster a dangerous and unattainable beauty standard but are also detrimental to the user’s health. Many doctors even reject the idea that such creams make a difference at all! Yamini Krishna, a research scholar at English and Foreign Languages University, says that self-proclaimed “vaginal care products” are just another form of body shaming:
“The vaginal care products play on the cultural obsession with whiteness and virginity and make people more insecure about their bodies. They add to the long list of dangerous products which torture their bodies. Earlier, there was a perfect face, a perfect figure, and now there is also a perfect vagina. The beauty industry leaves no part of the body.”
Vaginal tightening creams reinforce the regressive notion that people assigned female at birth need to have “virginal” bodies and that their value is intrinsically linked to their vagina.
Sign the petition to stop Purplle, Big Basket and 1mg from selling vaginal tightening creams. We have won this battle before and we can win it again!
Vagina tightening and whitening creams: How safe are they? - The New Indian Express
Thank you for taking a stand against vaginal tightening creams and the regressive notions they perpetuate. Take a minute to share this petition in your circles to build public pressure on Purplle to take down the product!
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